Desert State Painting

Graphic Design, Logo/Branding

Description

Desert State Painting is a commercial and residential painting company in Arizona.

Tasked with crafting a logo and identity for this fresh new painting company, we wanted to create an identity that would feel modern, friendly, and easy to engage with. A hybrid cactus-pot-brush icon was built to act as the brand mark and paired with an industrial slab serif typeface.

Stripes in a bright, vibrant color palette act as unifying graphic elements and increase the brand recognition potential.